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Quick tip before you read it: start with Part 1. The structure only works once your body is calm.

Want to practise this live?

I'm running From Scared to Sold, a 2-hour online workshop, on Thursday, November 19 or Thursday, December 3, 1 to 3 PM Eastern. We'll go through why selling feels scary, the exact structure I use on every sales call, and how to name your price and handle "I need to think about it." It's US$88.

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Not ready? No problem. Watch your inbox, because I'll send you a couple of short notes on using the script.